7777xs is committed to handling your personal data with transparency, care and respect. This Policy explains exactly what we collect, why we collect it and how you can exercise your rights.
These six cards summarise the key aspects of our data practices. They are an overview only — please read the full policy below for the complete picture.
Registration details, identity verification documents, payment information, betting activity, device and browser data, and communication records. We collect only what is necessary for platform operation and legal compliance.
To operate and secure your account, process transactions, comply with KYC and anti-money-laundering obligations, personalise your experience, and send you relevant communications where you have consented.
We do not sell your personal data. Limited sharing occurs with payment processors, KYC verification providers, IT infrastructure partners and regulatory or law-enforcement bodies where legally required.
Industry-standard encryption in transit and at rest, strict access controls, regular security assessments and staff data-handling training. No security system is infallible — we act swiftly if a breach is identified.
Subject to applicable law, you have the right to access, correct, delete and port your personal data, object to certain processing activities, and withdraw consent where processing is consent-based. Contact us to exercise any right.
We use strictly necessary cookies for platform operation and, with your consent, analytics and personalisation cookies. You may manage cookie preferences at any time through your browser settings or our cookie preference centre.
This Privacy Policy (the "Policy") is issued by 7777xs ("Platform", "we", "us", "our"), the operator of the website at https://7777xs.cam and any associated web or mobile application. This Policy describes how 7777xs collects, uses, stores, shares and protects the personal data of individuals ("User", "you", "your") who access or use the Platform.
7777xs is an English-language online betting information and gaming platform designed for Pakistani users. We are committed to handling personal data responsibly and transparently. This Policy is written in plain English so that users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and across Pakistan can understand precisely how their information is managed.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, which together form the broader framework governing your use of 7777xs.
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or can identify a natural person, directly or indirectly — including name, email address, IP address, payment details and device identifiers. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data. For this Platform, 7777xs acts as the Data Controller. |
| "Data Processor" | A third party that processes personal data on behalf of the Data Controller under a contractual arrangement. |
| "KYC" | Know Your Customer — the identity and age-verification process required for regulatory compliance and fraud prevention. |
| "Cookies" | Small text files placed on a User's device by a website to store session or preference information. |
| "Consent" | A freely given, specific, informed and unambiguous indication of the User's agreement to processing of their personal data for a stated purpose. |
| "Sensitive Data" | Special categories of personal data including health information, biometric data and financial account credentials, which attract enhanced protection obligations. |
When you create a 7777xs account, we collect: full name, date of birth, email address, username, password (stored in hashed form), country and city of residence, and any other mandatory fields presented during registration. This data is required to establish and operate your account.
To comply with applicable anti-money-laundering (AML) and identity-verification obligations, we collect and process copies of government-issued identity documents (such as a National Identity Card or passport), proof of address documents, and where applicable, source-of-funds declarations. KYC documents are handled with heightened security standards appropriate to their sensitivity.
We collect information relating to deposits and withdrawals, including transaction amounts (in PKR or other currencies), payment method type, partial payment instrument identifiers and transaction timestamps. Full card numbers and bank account credentials are processed by our payment service providers and are not stored on our servers. For Pakistani users, payment channel references (such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah) appear in transaction records as contextual identifiers — these references do not imply endorsement by those providers.
We record all bets, wagers, game sessions and related activity on your account, including selections, stakes, odds at time of placement and outcomes. This data is used for account management, dispute resolution, responsible-gambling monitoring and legal compliance.
We automatically collect technical information when you access the Platform, including IP address, device type and operating system, browser type and version, referring URL, session duration and pages visited. This data is used for security monitoring, fraud prevention and platform optimisation.
Records of your communications with 7777xs — including live chat transcripts, email correspondence and support tickets — are retained for service quality, training and dispute-resolution purposes.
We process personal data on the following legal bases, depending on the nature and purpose of the processing:
| Legal Basis | When Applied |
|---|---|
| Contract Performance | Processing necessary to create, manage and operate your account and to provide the services you have requested (e.g., processing bets, handling deposits and withdrawals). |
| Legal Obligation | Processing required to comply with KYC, AML, and any other applicable legal or regulatory obligations imposed on 7777xs by the laws of the operator's licence jurisdiction. |
| Legitimate Interests | Processing for fraud prevention, platform security, responsible-gambling monitoring, service improvement and internal analytics — where our interests do not override your fundamental rights. |
| Consent | Marketing communications, personalisation cookies and analytics where we have obtained your explicit prior consent. You may withdraw consent at any time (see Clause 11). |
| Vital Interests | In exceptional circumstances where processing is necessary to protect the vital interests of a person (e.g., responding to a safeguarding or responsible-gambling emergency). |
7777xs uses personal data for the following purposes:
7777xs does not sell, rent or trade your personal data to third parties for their own commercial purposes. We share personal data only in the following circumstances and only to the extent necessary:
To process deposits and withdrawals, we share relevant transaction and identity data with our payment service providers. In the context of Pakistani users, this may include references to familiar payment infrastructure such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. These references identify the transaction channel; they do not imply that those providers endorse, are affiliated with, or facilitate gambling on behalf of 7777xs. Each provider's own privacy and terms policies govern how they handle data on their end.
We engage specialist third-party KYC verification services to conduct identity and document checks. These providers act as Data Processors under contractual arrangements that require them to handle data securely and only for the specified verification purpose.
Platform operation relies on cloud hosting, database management and content delivery services. Our infrastructure partners access personal data only as necessary to provide their technical services and are bound by data processing agreements.
We disclose personal data to competent authorities, regulatory bodies or law enforcement agencies where we are legally required to do so — for example, in response to a court order, a regulatory investigation or a mandatory suspicious activity report under AML obligations.
In the event of a merger, acquisition or sale of all or substantially all of our assets, personal data held by 7777xs may be transferred to the acquiring entity. Users will be notified of any such transfer via email and/or a prominent Platform notice prior to data being transferred and becoming subject to a different privacy policy.
7777xs operates internationally and may store or process your personal data in countries outside your country of residence, including countries that may have different data protection standards to those applicable in your jurisdiction.
Where personal data is transferred to a third country, we apply appropriate safeguards to ensure an adequate level of protection, which may include:
Pakistan does not currently have a comprehensive data-protection regime equivalent to major international frameworks. Users in Pakistan should be aware that their personal data may be processed and stored in jurisdictions operating under the standards of 7777xs's licence jurisdiction rather than Pakistani law.
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal, regulatory or contractual obligations. The following general retention principles apply:
| Data Category | General Retention Period |
|---|---|
| Account registration data | Duration of active account, plus a minimum of 5 years following closure (for AML/regulatory compliance) |
| KYC verification documents | Minimum 5 years from the date of collection, or longer where required by licence jurisdiction obligations |
| Transaction and betting records | Minimum 5 years from transaction date |
| Customer support communications | Up to 3 years from the date of the communication |
| Marketing consent records | Duration of consent plus 3 years as evidence of consent |
| Technical and device logs | Up to 12 months, unless extended for an active fraud or security investigation |
After the applicable retention period, personal data is securely deleted or anonymised. You may request early deletion subject to Clause 11 — however, we are unable to delete data that we are legally required to retain.
Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device on subsequent visits, maintain session state and collect usage data. 7777xs uses cookies and similar tracking technologies (such as web beacons and local storage) across the Platform.
You may control cookie preferences through your browser settings at any time. Most browsers allow you to view, block or delete cookies. Please note that disabling strictly necessary cookies will impair your ability to use core platform features including logging in and placing bets.
7777xs may send you marketing communications — including promotional offers, bonus notifications, event alerts and PSL/T20/ICC tournament specials — by email or in-platform messaging, but only where you have provided explicit prior consent to receive such communications.
You may withdraw your consent to marketing communications at any time by:
Withdrawal of marketing consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal, and does not prevent us from sending service-related communications (such as account statements, deposit confirmations and security alerts) which are necessary for platform operation.
Subject to applicable data protection law and the legal basis for processing, you may have the following rights in relation to your personal data held by 7777xs:
To exercise any of the rights described above, please contact us using the details in Clause 16. We will acknowledge your request within five (5) business days and aim to respond substantively within thirty (30) days. Where a request is complex or we receive multiple requests simultaneously, we may extend this period by a further thirty (30) days, in which case we will notify you.
We may ask you to verify your identity before processing any rights request to ensure we are responding to the correct individual and not disclosing data to an unauthorised third party.
The 7777xs Platform is strictly for adults. Access is prohibited for individuals under the age of 18 — or the higher minimum age required by the operator's licence jurisdiction. We do not knowingly collect personal data from minors.
If we become aware that personal data has been collected from an individual under the applicable minimum age, we will take immediate steps to delete that data and close the associated account. Age verification procedures are in place as part of our KYC process specifically to prevent minors from accessing the Platform.
If you believe that a minor has registered on the Platform using false age information, please contact us immediately at so that we can investigate and take appropriate action.
7777xs implements a range of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction or alteration. These include:
While we take security seriously, no internet-based system can be completely secure. Users are also responsible for maintaining the security of their own Account credentials. Please do not share your password with anyone — 7777xs will never ask for your password via email or chat.
The Platform may contain links to third-party websites, services or resources for informational purposes. 7777xs is not responsible for the privacy practices, data handling policies or content of any third-party website. Once you leave the 7777xs Platform by following a third-party link, this Privacy Policy no longer applies.
We encourage you to review the privacy policies of any third-party sites you visit, including those of any payment providers, identity verification services or information resources you access in connection with your use of 7777xs.
7777xs reserves the right to update or amend this Privacy Policy at any time to reflect changes in data practices, applicable law or platform operations. Where changes are material, we will provide reasonable advance notice via email to the address registered on your account and/or a prominent notice on the Platform before the revised Policy takes effect.
Your continued use of the Platform after the effective date of any amendment constitutes your acknowledgement of the updated Policy. If you do not agree to the revised Policy, you must cease using the Platform and may request account closure in accordance with our Terms & Conditions.
The current version of this Policy is always accessible at 7777xs.cam/privacy-policy. The version date is displayed at the top of this page.
If you have questions about this Privacy Policy, wish to exercise your data rights, or wish to raise a complaint about how 7777xs handles your personal data, please contact us through the following channels:
When submitting a privacy request by email, please include your registered username or account email address and a clear description of your request. We may ask for identity verification before processing your request.
Transparent terms. Secure data handling. Responsible gambling tools built in. 7777xs is designed to give Pakistani players the information they need to bet with confidence.
18+ only. Gambling involves financial risk. Local laws — including the Prevention of Gambling Act, 1977 — may restrict participation. For entertainment purposes only.